Dead Head Downers is a craft brewery from Minneapolis. The owner is a big time metal head and 80's horror movie enthusiast and wanted that to show in his brand. The primary logo is shaped like a gravestone with an "angry dead skull." We chose a minimal color palette, charcoal and white, to give the brand an ominous feel. For the packaging, it was important to give attention to the "punny" craft brew names that the owner comes up with.