Hello, I'm Matt.

Graphic designer based in Southern California. Crafting functional brand identities that connect with people.

For Flowr Cannabis' packaging, the objective was to create a mature design that appealed to an older audience. Flowr wanted to break free from the "taboo" or "high school stoner" aesthetic that's often found in the cannabis industry. The outcome was a structured design that's easy to read on a shelf. Color was used in the packaging to differentiate sweet or fruity strains.

Flowr Cannabis Co.

Logo / Packaging Design
Flowr Cannabis Co.
Logo / Packaging Design
Design a brand identity to include packaging design. Arbor cannabis forgoes modern farming techniques and mass production in favor of natural, organic methods to produce high quality cannabis free of toxins and metals deposited by "specialized plant foods." It was important to design an identity with supporting packaging that expressed this without using the expected cannabis leaves and green tones. Also, the design needed to compliment the eco-conscious, hemp paper lined pouch the cannabis is packaged in.The logo is a word-mark set in an organic-esque, serif typeface with minor manipulation to the letterforms for a unique design. For the packaging design, which is also used as supporting graphics, is made of organic shapes that resemble natural occurring elements. The brand color palette is comprised of earth tones and does not contain any green tones as per the client design brief.

Arbor Cannabis

Brand Identity
Arbor Cannabis
Brand Identity
Dead Head Downers is a craft brewery in Minneapolis. The owner is a big time metal head and 80's horror movie enthusiast and wanted that to show in his brand. The primary logo is shaped like a gravestone and we chose a vibrant color palette for the brand and packaging.

Dead Head Downers

Logo / Packaging Design
Dead Head Downers
Logo / Packaging Design
This was a brand identity project I completed for Artemis Cafe, a local coffee shop/roaster that packages and sells their own handcrafted coffee roasts. The brand identity takes influence from Greek Mythology with a modern, minimalist approach. Artemis is the Greek Goddess of wild animals, the hunt, and vegetation. She reflects the company's brand essence. Naturally cultivated coffee.

Artemis Cafe

Brand Identity / Packaging Design
Artemis Cafe
Brand Identity / Packaging Design
Breweed Co. is a CBD infused beer brand. Breweed’s owners, two surfers/skaters from the South Bay area, imagined a brand identity that represented surf and skate culture while staying true to a more traditional beer brand aesthetic. Being a craft brew, Breweed did not want to get lost in the "goofy" visual aesthetic often found in this space.

The Breweed Company

Brand Identity
The Breweed Company
Brand Identity
This is a collection of posters I've made. I love clean, structured typography paired with geometry. Whenever I have some spare time, I knock out a series of posters.

Poster Design

Collection
Poster Design
Collection
Here is a collection of logos and marks I've made over the past few years. Some are from client projects and some are from design challenges and personal projects.

Logos and Marks

Collection
Logos and Marks
Collection
The objective for this project was to design the logo and packaging design for Kivat CBD Oil. Kivat is a brand of organic CBD Oil that was started in mid 2020 during the Covid-19 pandemic. At their initial launch, their packaging was printed on sticker labels and applied to the bottle by hand. We worked together to develop a new logo and proper packaging and boosted their sales by over 400% after implementing the new designs.

Kivät CBD Oil

Logo / Packaging Design
Kivät CBD Oil
Logo / Packaging Design
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